About Theme Park Consulting
Our CEO & President, Michael Rinaldo
Michael possesses over 40 years of leadership in the theme park, leisure, and entertainment domain, marking a journey with industry leaders including Paramount Parks, Universal Parks and Resorts, Resorts World Sentosa, and the Universal Beijing Resort. His unique perspective, unwavering commitment to guest service, and dynamic and intuitive leadership style continue to shape extraordinary guest experiences globally. Michael’s experience in North America, UAE, Singapore, and China provides him with a truly international perspective with specialties in Revenue Operations: Retail, Food and beverage, and RDE (Retail, Dining, and Entertainment) areas.
Michael's career highlights include roles as VP of Merchandise, VP of Revenue Operations, GM Merchandise and International Development, and most recently as Senior Vice President of Revenue Operations with Universal Beijing Resort.
Our Values
At our core we embrace innovation as the driving force behind every experience, constantly seeking fresh perspectives to redefine the boundaries of each Revenue Operations Area – (Retail Stores, Restaurants, Carts, Games and RDE experiences). Integrity is our guiding compass, fostering transparent partnerships and an unwavering commitment to delivering excellence. With a passion for creating unforgettable memories, we infuse creativity into every detail, crafting immersive experiences that resonate with hearts and minds of our Guests.
Our Expertise
- Theme Park / Integrated Resort Specialist
- Planning and Design Layout Review
- Revenue Operations Audit
- Retail and F&B Programs and review
- Leasing
- Product Development Planning
- Long Range planning
- Budget Planning:
- Inventory control
- POS
- Cost of Goods
- Per cap
- Labor and headcount
- Warehouse, and Distribution
- Revenue Operations Specialist - Retail, Food & Beverage, Games, Waterparks, Concerts and RDE experiences.
- Projects:
- Canada Wonderland / Paramount Canada’s Wonderland
- Universal Dubailand
- Universal Studios Singapore
- Universal Beijing Resort